Urban Outfitters is opening a new store in a New York that looks back at the "romance" of the small, independent mom and pop stores of yesteryear. The store front is designed to look like four "faux" storefronts. According to the designers of the store, "the whole idea was to do this kind of ironic statement of lining the building with storefronts that would be reminiscent of independent businesses. Itâ€™s the story about the streets of New York as they once were." What an amazing thing to see.Â Apparently we love the "idea" and "look" of small,Â independent businesses, just not the stores themselves. It just like I have been saying since 2006, Small is Cool!