Still a big opportunity for "real" green businesses

Had no idea the hullabaloo that would arise after my Tweet of an article from Garden Center Magazine about the partnership between Scotts Miracle-Gro and The National Wildlife Federation and their "Be Out There" campaign. It illustrates well the the idea behind my last post, "You Can't Design a Marketing Campaign to Go Viral". It picked up a life of it's own because people feel passionate about the subject, and decided to share with their friends. Passion helps spread ideas.

I found this post from July of 2008 after searching my blog for the term, "greenwashing". The only thing I would change from that post is this sentence, "Blogs are becoming the the news source for the new millennium." To be relevant today it should say, "Social media is becoming the news source for the new millennium."

Here is my Twitter account if you would like to follow.