I love the interaction that is Facebook. No doubt this platform has changedÂ socialÂ media in way's we still haven't fathomed. Now we hear that, "we are witnessing the beginning of the end of Facebook". This is according toÂ Douglas Rushkoff, in aÂ recent CNN article.Â Remember MySpace? According to Rushkoff, "this week's news that Goldman Sachs has chosen to invest in Facebook while entreating others to do the same should inspire about as much confidence as their investment in mortgage securities did in 2008." HeÂ continues, "...social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them." So what's the point of putting your business, or yourself on Facebook if it's all going to end up like MySpace? The importantÂ thing is not that you finally got thatÂ FacebookÂ page up and running, Â but that you jumped in and learned how to do it. You have met with and interacted with hundreds if not thousands of new and interestingÂ people. We learned a new technology and a way of interacting. I can just hear the garden center people out there saying, "we just learned how to use Facebook, and now your saying it's over? Geeeze" Yup, that's the world we live in. May not like the pace of change, but what are we going to do about it? Should you have aÂ FacebookÂ page for yourself orÂ business? Yes! Get out there and put one up. Get involved and meet new people. When the time comes we will pick up and move somewhere else. For now Facebook is the ship we are sailing on. The more we get involved, the better able we'll be to work with the next social platform that comes along. When we do get to that new social platform we we'll have plenty ofÂ friendsÂ to help us navigate it.