This summer the IGC show will be in Chicago from August 16th through the 18th. I'll be taking part in a panel discussion on social media on the 18th at 12:15 pm. According to the IGC webpage Kyle Lacy will be moderating. "Kyle Lacy is known for his in-depth understanding of the application of social and digital media for both small businesses and large corporations. He is the author of Twitter Marketing for Dummies (Wiley, 2009) and Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Pearson, 2010). "Kyle is joined by Garden Chic magazine’s Clint Albin in moderating a lively and practical discussion about how people who communicate for a living are using social media. Panelists include: Shirley Bovshow, garden designer, TV host, product spokesperson and new media producer; Melinda Myers, garden author and radio and TV host; William Moss, garden TV host and author; Trey Pitsenberger, Owner of The Golden Gecko Garden Center and the personality behind The Blogging Nurseryman; Jo Ellen Meyers Sharp, Director of the Garden Writers Association; and Jennifer Youngquest, Marketing Manager at English Gardens. These panelists have been on a discovery path during the IGC Show, finding products that retailers are going to sell in 2012. Learn how they are using social media to tell consumers about what they’ve discovered at IGC 2011.
So there you go. If you are going to be at the show be sure to stop by and say hi.