The Garden Media group has put out a list of trends they see on the horizon for 2007. According to Susan McCoy, outdoor living trend spotter and president of the Garden Media Group, â€œThe outdoor living boom has clearly moved from being â€˜just a trendâ€™ to a lifestyle.â€
This is a list of potential "ins and out's" in the gardening world. Some are encouraging such as â€œEco-Chic Gardens Are Inâ€ and â€œChemical Needy Gardens Are Out.â€ While some seem strange like â€œEscape Gardens Are Inâ€ and â€œEveryday Gardens Are Outâ€
I find most of what is reported encouraging, such as the movement toward â€œearth-friendly products" which could "â€˜quadruple in the next few yearsâ€™, according to Bruce Butterfield, Research Director at the National Gardening Associationâ€.
The â€œOutdoor Living is inâ€ and â€œIndoor living is outâ€ is encouraging. Getting people to be more aware of their environment outside is great. Certainly with the problem of obesity in the young any reason to get the family outside and active in the yard is good. It's weird though when you find out what people are putting into those â€œoutdoor living roomsâ€. You might wonder if kids wonâ€™t get fatter! The study shows, â€œThanks to new product offerings like weather-resistant appliances, furniture and electronics, thereâ€™s virtually nothing we arenâ€™t doing outside we havenâ€™t spent years doing inside the home, including watching TV.â€ That old parentâ€™s admonishment of â€œturn off the TV (computer) and go play outsideâ€ might not have the intended effect anymore.
Some of whatâ€™s going on has been going on for awhile but is dressed in a fancy package for the study. â€œOutdoor livingâ€ was practiced by my parents with a brick BBQ and a swing set. Back then, according to this study my parentâ€™s "outdoor living" was a noun, not a verb. It seemed like a verb to me! Organic gardening is now â€œEco-Chic.â€ Secret gardens are now â€œEscape Gardensâ€.
Studies like these always get the attention of the powers to be in the â€œhorticultural industryâ€. Lets watch and see how these ideas will be marketed next spring.